Pokit does not easily fit into fashion orthodoxy. Founded in London in 1999 Pokit is a small independent cult label defined as Alternative Luxury (ALT-LUX). Pokit was the first designer label to bring together individualistic London street style culture with traditional English craft-based manufacture. As designers, manufacturers and retailers Pokit is underpinned by the belief that everyday items should always be the best quality and made to last. Whether it's the saddlery inspired bags and accessories, ready-to-wear collections or modern bespoke suits Pokit continue to put out conceptual work of superlative quality in their signature style.