Pokit is a 'conscious' brand by virtue of being small, totally original and independent. Sustainability through longevity begins with quality materials, ethical manufacturers and responsible sourcing, but also with a shift in attitude, changing the way we buy. We are on a single minded and very different mission, the creation of future classics. Designing with both eyes fixed on posterity we cherish all our designs carefully taking time to achieve original and permanent products that stand the test of time, so you can buy things that last longer. 

The sustainability loop closes with a commitment to try and change how we buy fashion to create a more diverse fashion ecosystem. It is a holistic approach and it means sacrifice carrying through principles; permanent product ranges, keeping it low profile and avoiding pushy fashion seasonalism and no clearance sales. We want to continue to help people make the right decisions, driven by our type of product and model of small scale and high value production instead of frenzied short term consumerism.  But it's not a thing.nt here.